Camel Cigarettes Advertising Methodologies Through The 20th Century
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Camel begins using photos of people instead of drawings.
This makes their ads more believable.
"I likes me
spinach canned
and me tobacco
fresh!"
Suddenly in 1937 Camel begins a campaign advertising that
smoking was good for digestion.
1933
Camel begins using Athletes in their advertising
to promote a healthy image.
Camel continues to woo the female
smokers.
The majority of their ads now
include women.
Baseball, Tennis, Track, Swimming, Diving and Golf.
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"Indeed, nothing
increases lung
power more than
smoking - Its
elementary!"
1934 - Camels proclaim to be Stimulants.
Run your mouse
over Popeye
"Smoke 'em if you got 'em!"
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They would choose exciting characters, like a Oil-well Fire
Fighter, a female Olympic Diving Champion, a female aviator with
the name of Rockefeller, a video news correspondent, a female
horsewoman with the name of Belmont or a snow skiing wizard.
They'd picture them doing their "thing" and then a picture of
them smoking while dining.