Camel Cigarettes
Advertising Methodologies Through The 20th Century
|
Marlboro had always marketed itself to women, but in 1955,
they decided to go after male customers. Marlboro's
advertisements featured tough guys with tattooed hands. In
the 60's the Marlboro men advertising morphed into
cowboys and pictures of American's west. Marlboro would
rise to become the number one selling cigarette.
At the start of the 60's, Camels dropped the celebrities
and began to advertise that their cigarette was "real".
"Clowns???
One can see
that Camel's
marketing dept
were smoking
something other
than Camels in
the sixties.
|
Warning: When used as directed, cigarettes kill.
1968 - Camel comes out with a filter cigarette.
(The above slogan is now used by Viagra.)
|
In the 40's and 50's,
radio and TV
programs would
have one sponsor,
often a cigarette
company.
Eventually many
"sponsors" came
along and we ended
up with the
30-second spots by
numerous companys
every 15 minutes
like we have today.
The TV shows
preferred this new
development
because a single
sponsor would
dictate much of the
shows content.
The American
Cancer Society says
three-quarters of
long-term smokers
will have serious
health problems;
smoking will kill half
of them.
