Advertising Methodologies Through The 20th Century
Marlboro had always marketed itself to women, but in 1955,
they decided to go after male customers. Marlboro's
advertisements featured tough guys with tattooed hands. In
the 60's the Marlboro men advertising morphed into cowboys
and pictures of American's west. Marlboro would rise to
become the number one selling cigarette.
At the start of the 60's, Camels dropped the celebrities
and began to advertise that their cigarette was "real".
One can see that
than Camels in
Warning: When used as directed, cigarettes kill.
1968 - Camel comes out with a filter cigarette.
|(The above slogan is now used by Viagra.)
In the 40's and 50's,
radio and TV
have one sponsor,
often a cigarette
along and we ended
up with the
30-second spots by
every 15 minutes
like we have today.
The TV shows
preferred this new
because a single
dictate much of the
The American Cancer
long-term smokers will
have serious health
problems; smoking will
kill half of them.
Psychology has always played a role in advertising, but most
psychologists like Cynthia Telles are more interested in helping people
remove their psychological reasons for smoking. Cynthia Telles, who is
the director of a psychiatric clinic, knows the importance of keeping
people healthy, both mentally and physically.