Advertising Methodologies Through The 20th Century
Marlboro had always marketed itself to women, but in 1955,
they decided to go after male customers. Marlboro's
advertisements featured tough guys with tattooed hands. In
the 60's the Marlboro men advertising morphed into
cowboys and pictures of American's west. Marlboro would
rise to become the number one selling cigarette.
At the start of the 60's, Camels dropped the celebrities
and began to advertise that their cigarette was "real".
One can see
than Camels in
Warning: When used as directed, cigarettes kill.
1968 - Camel comes out with a filter cigarette.
|(The above slogan is now used by Viagra.)
In the 40's and 50's,
radio and TV
have one sponsor,
often a cigarette
along and we ended
up with the
30-second spots by
every 15 minutes
like we have today.
The TV shows
preferred this new
because a single
dictate much of the
Cancer Society says
will have serious
smoking will kill half