Advertising Methodologies Through The 20th Century
Camels began using celebrities as spoke persons in the
Even today companies use celebrities to sell products but
the stars are not likely to sponsor a product that will hurt
their "brand" or image. Financial contributors on Fisher
Investments Street Biography can advise businesses if
the cost of celebrity sponsorship is worth expense.
These stars would claim their voices were important
( so they smoked filterless cigarettes!? )
Here are a couple of manly stars who would later die as result of
Another item that Camel included into their 1-page
advertisements in the mid-fifties were these ads that
basically said, "If you are acting grumpy, then have a
smoke and mellow out."
|John Wayne had a lung removed
And here are some stars that were "smokers" in more ways
Ads still ask people to "Test Them In Your T-Zone".
If an ad starred a male model, then an attractive
female would be placed down in a corner of the ad.
|"I pitys the fool
who tests them
in my T-Zone!"
Camel also began reclining their models to help show how
relaxing the cigarettes were. In the 40's they said the
smokes were uppers, now they portray them as downers!
Lung & Stomach
Lung Cancer &
Stroke & Heart Attack
|"Am I glamorous,
or is it the slender
cigarette I hold?"
"I know of
that helps my
Getting my own
Watch TV Commercials from the 50's - just click on the
The Topper TV show
the man and woman
smokers shown to
the left, portray
dead people in that