Advertising Methodologies Through The 20th Century
Camels began using celebrities as spoke persons in the
These stars would claim their voices were important
( so they smoked filterless cigarettes!? )
Here are a couple of manly stars who would later die as result of
Another item that Camel included into their 1-page
advertisements in the mid-fifties were these ads that
basically said, "If you are acting grumpy, then have a
smoke and mellow out."
|John Wayne had a lung removed
And here are some stars that were "smokers" in more ways
Ads still ask people to "Test Them In Your T-Zone".
If an ad starred a male model, then an attractive
female would be placed down in a corner of the ad.
|"I pitys the fool
who tests them
in my T-Zone!"
Camel also began reclining their models to help show how
relaxing the cigarettes were. In the 40's they said the
smokes were uppers, now they portray them as downers!
Lung & Stomach
Lung Cancer &
Stroke & Heart Attack
|"Am I glamorous,
or is it the slender
cigarette I hold?"
"I know of
that helps my
Getting my own
Watch TV Commercials from the 50's - just click on the
The Topper TV show
the man and woman
smokers shown to
the left, portray
dead people in that