Advertising Methodologies Through The 20th Century
As Marlboro's success climbs, Camels is getting worried.
They believe that Marlboros success lies with the filter.
So, they concentrate their advertsing on their new filter
Instead of just casting the Camel Filter smoker as a
character to be admired, they portray him as an
average man, alone in a world of fads and followers.
Camels finally decides maybe its not the filter, as much as
the tough guy image. So they introduce their own "Camel
Man". In every ad, a different woman is staring at him.
"Meet the Turk. He is a man who does the unusual, he
searches for what most men do not even know exists."
In 1973 Camel tweaks their advertising campaign
slightly, retaining the satire.
Tobacco are makers
of Camel, Kool and
Winston became the
main sponsor of the
NASCAR Cup Series
continued for 33
"I like to relax
with a Camel
during pit stops.
Cigarette that is."
"He does more than survive. He lives. Because he knows."
"He is at home in a world few men ever see. A world where
wisdom earns more respect than physical strength."
"Where others seek mere wealth, he searches for experience.
He captures it in his own unique way."
|"Where do I get
the wheat germ
surged from less
than 1 percent of
the market in 1950
to 87 percent in
they had less tar."
"Smoking is sexy!"
|"I'd Walk a Mile for a Camel"
This slogan idea continues to be used to
market regular Camels in the 70's.
|Camels introduces a Light.
So they light up the camel.
An act of Congress forced cigarette commercials off television.
That move did little to hinder the tobacco industry's advertising
efforts; it just spent more on other media. Ironically, cigarette
sales increased dramatically in 1971, the first year of the
cigarette-ad ban, probably because anti-smoking commercials,
which had indeed caused a decline in cigarette consumption,
could no longer be aired for free.
John Wayne had a
different message in
1971 than he had in
the 1952 spot.
The Public Health
Cigarette Smoking Act
was encacted in 1971.
It banned cigarette
commercials on TV
and Radio in America.
"Yeah, and it keeps
you from gettin'
"The Turk was a
fine pupil at the
the superconscious state
He did stink of